MORFX S.A.S. — A Colombian company

AI-powered CRM and WhatsApp Business automation

We unify CRM, conversational customer care and automations on a single platform so e-commerce companies can sell, respond and fulfill with greater precision and lower operating cost.

Reply within minutes via WhatsApp · Monday to Friday, 8:00 to 18:00 (Colombia time)

Our thesis

One system to sell, reply and deliver.Not five tools held together with tape.

§ Product

Five modules, one thread.

Every interaction is attached to the right customer, with complete history and synchronized status across WhatsApp, orders and pipelines.

Module 01

Unified CRM for e-commerce

We consolidate contacts, conversations, orders and sales stages in a single view. Every interaction is attached to the right customer.

  • Unified contacts with complete message and order history.
  • Pipelines configurable by line of business, with custom stages.
  • Tags, notes and tasks synced between CRM and the WhatsApp inbox.
See CRM module

Contacts

p. 247 · 1,284 records
ContactPhoneCityStage
Carolina Rodríguez VIP customer+57 312 488 1092BogotáOrder
Jorge Medina recurring+57 301 772 0458MedellínFollow-up
Mateo Suárez new+57 320 911 3374CaliContact
Andrea López loyal+57 315 223 6908BucaramangaOrder
Module 02

AI agents

Customer service and sales agents on Claude and GPT, with guardrails and full tone control.

  • 24/7 attention with brand-configurable style.
  • Per-turn observability: auditable events.
  • Hand-off to human when ambiguity is detected.
See agents
Agent · Sales
● Active
claude-4-sonnet · formal-friendly tone
847
Convos today
94%
Auto-resol.
1.8s
Response
Module 03

No-code automations

Visual builder with an AI assistant. 10 triggers and 11 actions over contacts, orders, stages and messages.

  • New orders, stage changes, inbound messages.
  • Send message, move stage, assign tag, create task.
  • AI assistant that explains and validates each flow.
See automations
New Shopify order
when order.created
If city = Bogotá
condition
Send WA confirmation
template: order_conf_bog
Module 04

Integrations with your e-commerce stack

We connect with the platforms Colombian companies already use. Orders, shipping labels and payments flow without intermediate spreadsheets.

  • Shopify: orders, products and customers in real time.
  • Coordinadora and Inter Rapidísimo: label creation and tracking.
  • Webhooks and internal API for in-house systems.
See integrations
Shopify
E-commerce
WhatsApp
Business
Coordinadora
Shipping
Inter Rapidísimo
Shipping
Claude
LLM
GPT
LLM
Module 05

Multi-channel, WhatsApp first

We run today on WhatsApp Business Platform. Facebook Messenger and Instagram Direct are being enabled via Meta Direct.

  • Templates, sessions and campaigns over WhatsApp Business.
  • One thread per contact, independent of channel.
  • Auditable log of every inbound and outbound message.
See channels
WhatsApp Business Platform
Live
Messenger — Meta Direct
Coming soon
Instagram Direct
Coming soon
Email
Exploring
§ How it works

The journey of an order, end to end.

An order can start in your Shopify store or in a WhatsApp message. Wherever it comes from, it converges on the AI Agent, gets filed in the CRM and ends up with the right carrier.

Shopify

A customer buys from your online store. The order arrives with products, address and payment method.

WhatsApp

A customer writes to order, quote or ask. The agent answers them in seconds.

AI Agent
+ CRM

Understands intent, validates inventory, confirms address, registers the contact and moves the order through the right stages.

  • Intent + context
  • Unified contact
  • Stage updated
  • Audited history

Coordinadora

Shipping label created automatically. Real-time tracking and customer notifications.

Inter Rapidísimo

Nationwide alternative when the route or rate calls for it. Equally auditable.

§ Quiénes somos

Una empresa colombiana dedicada a plataformas de IA para empresas.

MORFX S.A.S. is a simplified joint-stock company incorporated in Colombia in 2026, headquartered in Bucaramanga, Santander. We develop, operate and license the MORFX platform — an ecosystem of CRM, conversational agents and automations designed for e-commerce companies and other productive sectors that require customer care at scale and integrated logistics management.

Objeto social
Development, design, implementation, operation, commercialization and licensing of technology platforms based on artificial intelligence, with special emphasis on customer service, logistics management and commercial processes for e-commerce companies and other productive sectors.

Incorporation deed under Colombian Law 1258 of 2008.

Datos legales
Registro mercantil · 2026
Razón social
MORFX S.A.S.
NIT
902.052.328-5
Domicilio
Bucaramanga, Santander, Colombia
Año de constitución
2026
Código CIIU
6201
Representante legal
Jose Mario Romero Rincón
❊ ❊ ❊

Ready to get started?

Let's talk about your operation, show you the platform live and propose an implementation plan aligned with your sales and logistics processes.

You can also call us at +57 313 754 9286 or write to morfx.colombia@gmail.com.